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Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969
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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data